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Effective publishing of digitalized cultural heritage on the Web

 

Infotrend metodologija - Primer veb strane za prezentaciju kulturnog dobra

The screenshot of the HTML page that presents the image from the project "Marginal Art in Serbia"

 

 


Digitalizacija - naši stručni radovi


  1. Newspaper articles as a source of information about artists and their works
    Review of the National Center for Digitization, Issue 33, 2018
  2. Effective publishing of digitalized cultural heritage on the Web
    Review of the National Center for Digitization, Issue 30, 2017
  3. Understanding and interpreting ethnological artefacts using semantically annotated images

Publikovano u:
eLibrary of Mathematical Institute of the Serbian Academy of Sciences and Art

Review of the National Center for Digitization, Issue 28, 2016


Snežana Popović, The Faculty of Computer Science, Belgrade, Serbia
Nina Krstić, Museum of Naïve and Marginal Art, Jagodina, Serbia
Zoran Cvetković, Infotrend, Belgrade, Serbia

Abstract. The process of digitization of cultural property has multiple targets, defined by the strategy of cultural institutions. First, digitization contributes to the protection of cultural properties by obtaining all related data and their representative archive images. Besides, images of digitalized properties have asignificant role in the online presentation and promotion of cultural artefacts. This paper presents our research and cognition about prerequisites and promising ways of successful presentation and promotion of digitized cultural artefacts on the Web. The fact is that today's Web is an immeasurable repository of data and images. Thus, it is difficult to achieve satisfactory promotional results, if images of cultural artefacts are not described on the Web. In addition, the benefits of available technologies and vocabularies, applicable for effective semantic annotation of images were studied. We concluded that the use of Schema.org and Getty vocabulary, followed by JSON-LD serialization, contributed to more accurate description and categorization of cultural property images. We applied and checked the conclusions of our research within the project "Marginal Art in Serbia". The project examines professional interpretation and Web promotion of marginal artists’ artworks from the collection of Museum of Naïve and Marginal Art (MNMA), Jagodina. The review of the Project’s final results confirms that Google recognized our semantically annotated images as structured data, classifying them into the related categories and assigning them high ranking in its indexes.
Keywords: schema.org, Linked Open Data, semantic enrichment, effective annotation, artwork images.

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Efektivno publikovanje digitalizovanih kulturnih dobara na veb

Apstrakt. Proces digitalizacije kulturnih dobara ima višestruke ciljeve, definisane strategijom ustanova kulture. Prvo, digitalizacija doprinosi zaštiti kulturnih dobara obezbeđujući sve relevantne podtke i njihove reprezentativne arhivske slike. Pored toga, slike digitalizovanih objekata imaju značajnu ulogu u on-line prezentaciji i promociji kulturnih artefakata. Ovaj rad predstavlja naše istraživanje i saznanje o preduslovima i perspektivnim načinima uspešnog predstavljanja i promocije digitaliziranih kulturnih artefakata na vebu. Činjenica je da je današnji Veb nemerljiv repozitorijum podataka i slika. Zato je teško postići zadovoljavajuće promotivne rezultate, ako slike kulturnih artefakata nisu semantički opisane na vebu. Osim toga, istraživane su prednosti dostupnih tehnologija i rečnika, primenjivih za efektivnu semantičku anotaciju slika. Zaključili smo da je korišćenje Schema.org i Getty rečnika, praćeno JSON-LD serijalizacijom, doprinelo preciznijem opisu i kategorizaciji slika kulturnih dobara. Primenili smo i proverili zaključke našeg istraživanja u okviru projekta "Marginalna umetnost u Srbiji". Projekat istražuje profesionalnu interpretaciju i veb promociju umetničkih dela marginalnih umetnika iz zbirke Muzeja naivne i marginalne umetnosti, Jagodina. Analiza konačnih rezultata projekta potvrđuje da je Google prepoznao naše semantički označene slike kao strukturirane podatke, klasifikujući ih u pripadajuće kategorije i dodeljujući im visok rang u svojim indeksima.
Ključne reči: schema.org, Linked Open Data, semantičko označavanje, efektivna anotacija, slike umetničkih dela.

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